Running a team or brand? Create an organization.

Should a team share one login?

Lots of teams start the same way: one account, one password, passed around in a group chat. It's quick, and it causes problems as soon as more than a couple of people are involved.

Security: the password ends up in chats, notes and browsers you don't control. If one person's device is compromised, the whole account is.

Offboarding: when someone leaves, you have to change the password and tell everyone else. Skip that, and a former member can still log in.

No accountability: with everyone using the same login, you can't tell who changed a link or deleted a page.

Two-factor headaches: codes go to one person's phone, so everyone else is locked out when they're away.

The better setup: each person logs in as themselves, and the team account gives them access.

What do roles and permissions mean?

Roles decide what each person can do. Most tools use a handful of standard levels, from an owner with full control to a viewer who can only look. Exact permissions vary between tools, so check what each role can do before assigning it.

How should you set up roles?

Give the least access that works

Start people as members or viewers, and promote them when they need more.

Have a backup owner

If the only owner leaves or loses access, the account can get stuck. Make sure at least two trusted people can manage it.

Review members regularly

Every few months, remove anyone who has left, and check that roles still match what people do.

Common mistakes

Making everyone an admin "to save time".

Running a team's page from a founder's personal account, then struggling to separate them later.

Forgetting to remove freelancers and former staff.

Who needs a team account?

Esports teams: one page for the team, its rosters, sponsors and socials.

Agencies and management companies: run pages for the brand, with staff coming and going.

Game studios: a home for the studio's links, news and press info.

Brands and businesses: marketing staff share the work without sharing a password.

Creator collectives and podcasts: several people, one shared identity.

If the page represents a group rather than one person, it should be a team account, not somebody's personal one.

One account for the whole team

On Doras, that's an organization: its own account with its own pages, links, forms, files and media kit, separate from anyone's personal page.